Starwood

Product design, user experience, research

Designer

Fjord NYC

Starwood — one of the world’s largest hotel companies — puts on a global senior leadership conference called L100 (stands for Leadership 100) every year, inviting the top 100 men and women in its organization for learning, socialization, and awards. Fjord was tapped to design the screens and flow for the iOS app.

Some of our key activities:

• Initial wireframes for development buy-in and marketing approval

• Art direction and look boards for photo usage

• 10 key high fidelity screens designed for iPhone 5 with consideration for iPhone 6

On this project, I was part of a two person collaborative design team, completely hands-on, and three client developers. This was a quick sprint with everything researched, designed, and distributed to the client in less than four weeks.

The conference that year was held in Milan, Italy. A request to attend the event in order to in-person the impact and effectiveness of the app never went anywhere, strangely.

But the week after the conference, we were able to catch up with the CTO in Stamford, CT who said, “The app was a smash! Everyone loved it. Bravo.”

The complete low fidelity and high fidelity designs are available in an Axure prototyope.

Design

Strategy work for Prudential • CRM web app for Bank of America • Investor research iOS app for BoA • Multimedia work for Council of Fashion Designers of America (CFDA) at Cadillac House • Metrolinx implementation for Toronto Transit Commission • iOS work for conference at Starwood • Packaging design for DayNa Decker