I help teams figure out what customers want, what to build next, and how to make it work
I've spent 15+ years building products, designing services, and leading teams in startups and in larger organizations. In that time, I've learned that having customer evidence and knowing what to do with it are two very different things.
I use product strategy, customer discovery, and hands-on design to help teams turn what they're learning about customers into better products and services. Sometimes that means research and facilitation. Other times I'm designing, prototyping, testing, or working with the people implementing changes.
Today, through How This Works co, I work mainly alongside early-stage teams, from focused customer discovery sprints to retainer-style engagements. I bring the people making product decisions into customer conversations so we can work from what customers have done or are doing rather than what we assume they want.
